Birmingham Science Museum interloopmailer®

Challenge

GSD’s mission was to come up with a creative, eye-catching, fun invitation to promote The Big Bang – the West Midlands Fair at Birmingham Science Museum. This huge annual event is targeted at Y7-Y13 students who are taking part in the CREST Awards, the Young Engineer for Britain Competition or are pursuing any project based on science, technology or maths.

Solution

Having thoroughly digested the Museum’s existing brand guidelines, GSD® designers produced a fresh, vibrant interloopmailer® that not only conformed to the corporate ID, but was visually exciting too. Eye-catching images were used to convey key messages promoting the day.

Result

Birmingham Science Museum was as delighted with its interloopmailer® as it was with the high numbers that attended the event.

“GSD® quickly got to grips with our product and guidelines to produce a really clever and striking solution that perfectly matched our needs. Thanks so much for all your support within a very tough timeframe.”

Caroline Durbin – PR Manager