ChallengeBRUSH Turbogenerators is the world’s largest independent manufacturer of turbogenerators, combining the resources of three major manufacturers of generators for gas turbine, steam turbine and hydro-turbine drive. GSD® was asked to produce a direct mail piece for use on their exhibition stand to promote brand awareness of BRUSH products at Power-Gen International 2012 in Orlando, Florida.
SolutionAn interloopmailer® that was a fun and engaging talking point for BRUSH’s Power-Gen stand representatives as visitors explored its ‘twist and turn’ format and sequential messaging.
ResultThe mailer’s tactile design offered BRUSH a fresh new approach to promoting industrial engineering products and services and supported a key brand objective of making BRUSH technology innovative and accessible.
“Visitors to exhibitions are bombarded with marketing collateral – much of it often ordinary in terms of its content and design. GSD understood our desire to stand out at the Power-Gen International show delivering a winning solution that drew many people to our stand to engage with BRUSH staff.”
Richard Sharp, Marketing Director, BRUSH Electrical Machines Ltd.