ChallengeThe Commonwealth Scientific and Industrial Research Organisation is Australian’s national science agency – one of the largest and most diverse research organisations in the world. GSD® was invited to create an interloopmailer® to boost nanotechnology awareness.
SolutionBased on the strapline ‘Journey into the nano-world’, GSD’s design concept focused on taking the reader on a journey of key facts and Q&As as each interloopmailer® panel unfolded. The design majored on a simple yet dynamic style using black and white magnified photographs and strong orange backgrounds.
ResultAlthough it’s too early to quantify final results, CSIRO is confident that this fun, interactive interloopmailer® has generated positive feedback from all over Australia – especially from the younger target audience.
“Thank you GSD® for all your assistance with this project. Our young readers enjoyed the intrigue and tactility of the interloopmailer® – and learnt a lot from it too!”
Jasmine Leong – Scientific Editor CSIRO Education