CSIRO interloopmailer®

Challenge

The Commonwealth Scientific and Industrial Research Organisation is Australian’s national science agency – one of the largest and most diverse research organisations in the world. GSD® was invited to create an interloopmailer® to boost nanotechnology awareness.

Solution

Based on the strapline ‘Journey into the nano-world’, GSD’s design concept focused on taking the reader on a journey of key facts and Q&As as each interloopmailer® panel unfolded. The design majored on a simple yet dynamic style using black and white magnified photographs and strong orange backgrounds.

Result

Although it’s too early to quantify final results, CSIRO is confident that this fun, interactive interloopmailer® has generated positive feedback from all over Australia – especially from the younger target audience.

“Thank you GSD® for all your assistance with this project. Our young readers enjoyed the intrigue and tactility of the interloopmailer® – and learnt a lot from it too!”

Jasmine Leong – Scientific Editor CSIRO Education