ChallengeLenovo is a Chinese multinational technology company. Specialising in personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart televisions they are third-largest computer maker worldwide by volume. Having acquired IBM’s ThinkPad brand, creating the ‘Lenovo ThinkPad’, they required an innovative way to showcase the new ThinkPad Yoga – the new hybrid laptop & tablet which flips 360° from tablet into laptop, & everything in between!
SolutionThe use of an interloopmailer® as a fun and interactive way to perfectly showcase each of the different ways a ThinkPad Yoga can be used, from folding it tent style, to working it into a tablet format. As the interloopmailer® twists and turns so does the ThinkPad Yoga!
ResultA tactile and interesting design piece which represents the qualities of the ThinkPad Yoga perfectly and engages the audience to create a memorable piece of marketing.
“We used the interloopmailer® to promote the new ThinkPad Yoga multimode laptop at a series of Lenovo marketing events. It’s a clever and tactile way of delivering a message, and was the perfect fit for us to demonstrate the 4 modes of the PC. We are very happy with the end result.”
Francesca Vickers, Lenovo UK