ChallengeThe Outward Bound Trust is a charity that’s been providing adventurous learning experiences to underprivileged children for almost 70 years. GSD® was asked to create a promotional mailer that could also act as a user-friendly corporate brochure.
SolutionOutward Bound courses offer more than just loads of fun – they equip participants with the self-confidence, self-belief, motivation and teamwork skills to last a lifetime. GSD’s vibrant interloopmailer® solution was designed to combine fun and gravitas at the same time. We created a tone of voice that uses humour underpinned with serious messages to complement the brand perfectly.
ResultOutward Bound uses the interloopmailer® as its main direct mail marketing tool – its appealing look and feel the perfect match for communicating exciting, diverse experiences. Their multiple campaigns are generating an excellent response from both clients and partners alike.
“GSD’s interloopmailer® has proven to be an extremely successful marketing tool for Outward Bound. What’s more, it was refreshing to come across an agency who not only offered us an innovative yet cost-effective solution – but who were easy to work with too.”
Jemma Milne – Marketing Manager