ChallengePaul Mitchell® currently produces over 100 products—from award-winning styling and care products to cutting-edge heat styling tools and professional hair color—and is available in over 80 countries worldwide. MITCH is Paul Mitchell®’s answer for guys’ quest for looking their best. With this exciting new line, you can introduce clients to a fresh, fail-proof collection of products for any situation that work for a variety of hair types and styles. GSD® were asked to produce a direct mail piece to market this new brand.
A distinctive interloopmailer® - striking yellow with black typography and powerful modern product photographic imagery.
Several ‘man up’ key messages to promote this new exciting brand.
ResultGood initial response to the Mitch interloopmailer® campaign.
“Just received our printed MITCH interloopmailer® and it looks fab! It’s a great product, a designers dream, so would love to produce another (if i get my own way again) in the future. Thanks for the patience with supplying the artwork! we got there in the end! Having great feedback in the office, including the MD, people can’t stop playing with them. Cheers guys.”
Jennifer, Salon Success – Paul Mitchell