ChallengeSodexo is one of the world’s largest food services and facilities management companies, with 380,000 employees representing 130 nationalities located at 34,000 sites in 80 countries. GSD® was asked to produce a mailer to help Sodexo measure consumer trends in its European market.
SolutionAn interloopmailer® which invited the target audience to: Learn about 14 contemporary consumer types – each vividly brought to life through powerful images and tight, engaging copy Engage with the consumer trends concept – placing themselves in one of the 14 options.
ResultA high response to Sodexo’s interloopmailer® campaign The company captured high volumes of high value data to feedback into its consumer profiling strategy.
“Just to let you know that we have received the interloopmailers® and they look wonderful! Thank you again for your time, patience and creativity. It was a pleasure working with GSD®”.
Sumner Hargrove – Marketing Manager